Thanks for Being Curious
Not only did you find Jargon Ipsum, you wanted to know more. That kind of curiosity is exactly what we like to see—and it drives everything we do here.
Welcome. We’re HALO 22.
A Quick Word About Placeholder Text
Lorem Ipsum has been the designer’s faithful companion since at least the 1960s, when a scrambled passage of Cicero—garbled just enough to look like Latin without meaning anything—became the standard filler for layout work. The point was always the same: let designers focus on structure, hierarchy, and visual flow without the distraction of readable text.
That tradition is alive and well. Placeholder text serves a real purpose, and Jargon Ipsum is squarely in that tradition—with a twist. We built it to gently poke fun at industries prone to jargon, including our own. A block of field-specific terms looks more at home in a mockup than scrambled Cicero does. It doesn’t sound like the industry. It just looks like it.
Maybe that makes it more useful. It certainly made it more fun to build.
Words Are Often the Hard Part
Placeholder text has enabled thousands of projects to move forward: Websites, decks, reports, campaigns—the list goes on. Often there’s nothing wrong with using it to get traction. Decisions get made. Layouts get approved. Progress happens.
But that speed comes with a cost. Placeholder creates a moment downstream when it has to go—replaced with content ready to do the actual work. That moment almost always arrives when bandwidth is short and deadlines are close. Suddenly the right words and tone are harder to find than expected. Everyone has an opinion but nobody has the copy.
We’ve seen it happen at every scale. It’s not a creativity problem. It’s a process problem. And the best solution to a process problem is to address it early—which is why we push to get real, working copy into projects as soon as possible. The same way that strong art direction rarely needs a “For Position Only” phase, good content strategy doesn’t need to wait for everything else to be finished.
What
We Do
HALO 22 offers Content Development as part of our broader communications practice.
That means we work with clients to develop the words that drive their goals, connect with their audiences, and make their case—whether that’s a website, a blog, an email campaign, an annual report, or something in between.
We don’t hand you a template and wish you luck. We learn how you think, how your clients talk, and what you’re actually trying to say. Then we help you say it clearly, consistently, and in a voice that sounds like you on your best day.
Part of that work means being deliberate about language—including the specialized kind. We have a specific point of view on jargon: It’s valuable as a shorthand within a field, but without explanation it’s an easy way to lose the people you want to reach. The expert who brings people up to speed is the one they trust. We wrote about it here, if you want to see how we think before we talk.
Let’s Talk
The best next step is a conversation.
It starts with a short form—no commitment required—just a straightforward way to tell us what you’re working on and whether we might be the right fit.
Not ready for that yet?
Take a look at our Content Development practice and get a better sense of how we approach this kind of work.