Building a Website to Build a Skatepark

work

Dec 6

We already shared the brand we built for Skate Raleigh, but if the group was going to build Downtown Raleigh’s first skatepark—on an aggressive schedule—they’d need a website to be their online home.

We were game, and we had a plan.

Knowing we needed to move quickly and with the forethought of handing the site over to the Skate Raleigh team, we quickly landed on Squarespace as the right platform for this project.

Constraints are good and valuable on a tight schedule! To be clear: Skate Raleigh wouldn’t be held back by Squarespace. The platform offered everything they’d need for the foreseeable future. A key feature was taking online donations and having room to grow in providing commerce as well. After all, who doesn’t love a t-shirt with an excellent logo?

The website would function as a space to record the trials and tribulations of forming a public-private partnership to do something good for the community. In doing so, it’d also become a space where potential donors and partners could vet the organization’s legitimacy.

Results

The website has been a great success for the team and the effort. Fundraising has been strong, and the blog has functioned as a great “home base” for documenting the planning, the events, and even the construction of the park.

We can’t wait to see how this website transitions from supporting the build of the park to both keeping the park active with special events and advocating for better skate opportunities in Raleigh—and beyond.