ATLAS
Atlas is a Duke IPMH program that helps youth with special needs learn how to thrive in adulthood.
The program serves a wide age group (adolescents to young adults), and the brand needed to appeal to all ages. We landed on a soft, chunky, approachable typeface in the logo, and vibrant—but not too specifically childlike—colors.
From there, we produced printed informational handouts for potential program candidates.
Team
David Spratte, Creative Director
Emily Combs, Lead Designer
This project was initially produced at Registered Creative by members of the HALO 22 team.