On Display at eCourts 2024
Last year, we worked through an eCourts 2024 brand refresh and website redesign. The final piece in this series is on-site display work that reinforced the new brand styles and helped guide (and inform) attendees throughout the conference space.
We always kick off our conference print work with a site visit alongside the client. It’s a crucial step: We take photos and measurements that inform our work later in the process.
After the site visit, we discuss the education schedule. This discussion helps us define what attendees need to know as they move from one session to another during the conference. We work with the client to create a signage list and determine what information gets prioritized on each sign.
From there, we design the pieces that become the backbone for directing conference traffic. Another key consideration is visibility: We make sure the materials we design are legible from a distance to make the attendee experience as accessible as possible. The new branding was the ace up our sleeve in making these pieces easy to spot in such a large space.
Photos courtesy of National Center for State Courts.
Make sure your next conference materials stand out in a crowd. Contact us today.
