Fancy Rednecks
Fancy Rednecks was looking for a fun identity to help their line of stemware stand out in crowded stores. While identity—logo, collateral type, and color palette—is the foundation of a brand, the balance of it comes from the tone of copy and the materials used in production and presentation.
Team
David Spratte, Creative Director & Designer
Mark Branly, Consultant
This project was initially produced at Registered Creative by members of the HALO 22 team.