Urban Tails Veterinary Hospital

Dr. Jennie Bennett and her team advertise the UTVH practice with “a fear-free approach to veterinary medicine.” They wanted their new identity to combine their approachability with a touch of a vintage vibe to fit the Durham, NC landscape. So, we created a flexible identity: a seal as the “primary” logo, and a horizontal logo for instances where the seal would not scale legibly.

They had already selected primary colors by the time we kicked off the project, so we adapted those into their logo and extended color palette. From there, we developed a brand kit, and helped them produce some starter swag pieces for their grand opening—including dog bandanas and pens for the office.

Check out Urban Tails Veterinary Hospital on Instagram if you like looking at photos of adorable pets wearing the swag we created! Below are a couple of our favorites from their account.

Team

David Spratte, Creative Director
Emily Combs, Lead Designer
Mark Branly, Consultant

This project was initially produced at Registered Creative by members of the HALO 22 team.