Haven Triangle Website
With Haven Triangle’s new identity established, the next thing on the list was building a website. The content lift would be light: Just enough to introduce their therapists, overall approach to care, and a bonus section for notes and updates from the team. They also needed a platform friendly for straightforward eCommerce. For these reasons, Squarespace’s tool kit checked all the boxes.
Visual Styles
We set to work building a site that’s visually as soothing as Haven’s bodywork feels—and that makes it easy on their audience to find what they’re looking for quickly. To that end, the brand styles worked out perfectly. The primary purple is soft and sophisticated, and the soft bronze primary supplements it well alongside neutrals from the Haven secondary palette.
We made sure to incorporate flowy lines as section dividers whenever possible, which helped foster that sense of ease alongside images from nature and bodywork services.
This combination of brand styles and website design choices successfully illustrate that Haven is a welcoming, peaceful, safe space.
The Store
Squarespace’s Products & Services tools make it easy to set up any product or service, and then track and fulfill orders, create discounts, explore additional selling options, and more. For now, Haven’s store is focused solely on gift cards for 30, 60, 75, or 90 minutes. Around the holidays, they will run gift certificate packages, as well. As Haven continues to grow, we can be confident that adding more options to the store will be a breeze through Squarespace.
The Results
The proof is in the pudding: Gift card sales continue to be a hit, and the Haven team has already seen growth. The website is serving them well, and we can’t wait to see what they do with it next.
Have a small business or organization in need of a website? Our quick ship Squarespace websites can help you jump start your online presence and quickly convert site traffic into sales. Contact us today to get started.
