Love our work on the Public Trust Strategies (PTS) brand? Well, there’s more: We created the launch website, too.
You might ask, “Wait, what’s a launch website?” It’s not complicated (literally)—it’s a foundational website built quickly to support the needs of a new business. Having something more rich than a “minimum viable” homepage ready at launch means you’re able to greet new clients with an ultra-professional face, right from the start. And it makes it easier to promote new services when you can back them with thoughtful branding, a clear story, and—in Jesse’s case—a career background decades deep in industry-related work.
Why Squarespace?
Because it’s fast to build, easy to use, and has a surprising amount of headroom, Squarespace is a great choice for anyone starting a new business. Even if you have little to no website editing experience, it includes a thorough, up-to-date Help Center to walk you through any task on the site. As a bonus, we include an hour of Zoom training—plus, customized on-site documentation of our own—to make it even easier to manage and update website content.
Think Squarespace might be a good fit for you? Ask us.
The Process
Even launch sites begin with content development. Jesse had already done most of the heavy lifting by providing edited drafts before we even set up Squarespace. From there, it was a matter of a quick refinement pass and developing the site’s Information Architecture (IA) before moving drafts into pages.
As soon as we wrapped brand styles, we moved quickly into applying them to the site. The custom textures, combined with the carefully considered color palette and type styles, resulted in an ultra-polished look.
Between our working process and Jesse’s initial content lift and timely engagement, we were able to take the site from framework to finish in a little over a week’s time. That’s a pretty unbeatable speed for a custom website.
Wrapping Up
Jesse is pleased to have a professional space for publishing PTS content and receiving new client contacts—and we’re happy to be able to provide him with such a solid foundation for launch. We look forward to expanding the website with portfolio work in the future. Stay tuned!
Looking for a new website, or a consultation to kick things off? Contact us today.
